His wife runs the office, he runs the crews, and their daughter runs the dugout.
Sam and Beth built Holloway Decks around a simple rule: the business should fit around the family, not the other way around.
- Who
- Sam Holloway, Owner
- Company
- Holloway Decks & Porches
- Trade
- Decks and patios
- Where
- Raleigh, NC
- Size
- $2.9M a year
- Team
- 4 crews, his wife Beth runs the office
- Presentations
- with deck renderings and material options
- Deposits
- paid at signing
- Beth
- runs the office in about five hours a day
A family business on purpose
Sam built decks for a big builder for twelve years before starting his own company in 2015. Beth left her HR job two years later to run the office, and they set one rule: the business fits around the family.
Their daughter, Addie, plays travel softball. Sam coaches. That means weekends in Greensboro, Wilmington, and once, memorably, Myrtle Beach in a hurricane watch.
Why they switched
Beth was doing everything by hand, and she did not want the office to take more than five hours a day. Sam wanted his quotes to show off the work, not arrive as a PDF.
Now Sam presents deck designs and material options at the kitchen table, homeowners choose Good, Better, or Best boards and railings, and they sign and pay the deposit right there.
“We set one rule when we started: the business fits around the family.”
What changed at work
Beth's office work fits in the mornings. Invoices and reminders run without her typing them, and the schedule lives on one calendar the crews can see.
More homeowners pick the better composite package when they can see it next to the pressure-treated one.
What changed at home
Addie's team made the state tournament. Sam coached every game.
Beth picked up pottery on Thursday afternoons, which she says is the first hobby she has had since college.
“People pick the better boards when they can see them side by side. That's just true.”
What Sam runs on Revcore
What it replaced
- PDF quotes by email
- Beth's handwritten invoice log
- A paper calendar on the fridge
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Composite story based on early-access usage. Names, companies, and photos are illustrative, not individual customers; outcomes vary.
