A biology teacher built a pest control company on recurring service.
Nadia's business is really a subscription. Once she treated it like one, the company stopped depending on how many new calls came in each week.
- Who
- Nadia Farouk, Owner
- Company
- Greenfield Pest Solutions
- Trade
- Pest control
- Where
- Nashville, TN
- Size
- $3.8M a year
- Team
- 14 technicians
- Recurring plans
- tracked in one list, renewals on time
- Techs
- clocked in on site with their day on the phone
- Invoices
- sent and paid without mailing a single one
From the classroom to crawlspaces
Nadia taught high school biology for nine years and knew more about termites than anyone at her school wanted to hear. She started Greenfield Pest Solutions in 2017 with her brother.
Most of her revenue is quarterly service plans. For years those plans lived in a spreadsheet, and when someone forgot to schedule a quarter, the customer quietly left.
Why she switched
She wanted every service plan tracked in one place, with visits scheduled and invoices sent without anyone remembering to do it.
Now plans are service agreements with their visits on the schedule, techs see their day on their phones and clock in on site, and invoices go out and get paid online.
“My business is a subscription. I just wasn't treating it like one.”
What changed at work
Renewals stopped slipping. New customers get Good, Better, Best plan options, and most choose the middle one.
Nadia spends her time training techs instead of reconciling a spreadsheet.
What changed at home
Her three kids have a bug collection that rivals a museum. She helps with it on Saturdays.
She still teaches, sort of. She runs a summer science day at the kids' school every June.
“I left teaching and ended up teaching techs. It's the same job with better snacks.”
What Nadia runs on Revcore
What it replaced
- Service plans in a spreadsheet
- Techs called each morning with their route
- Invoices mailed
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Composite story based on early-access usage. Names, companies, and photos are illustrative, not individual customers; outcomes vary.
