Her side hustle crossed a million dollars, and she finally quit her day job.
Kristy did insulation jobs on weekends while working in a bank. Last year the side business passed $1M, and she needed it to run like a real company.
- Who
- Kristy Lamb, Owner
- Company
- Heartland Insulation
- Trade
- Insulation
- Where
- Kansas City, MO
- Size
- $1.1M a year
- Team
- 2 crews
- $1M+
- the year she went full time
- Quotes
- sent from the attic hatch, same day
- Lead sources
- tracked, so she knows what to keep paying for
Weekends in attics
Kristy worked in commercial lending and insulated attics on weekends with her cousin. Energy rebates made the work steady, and by 2024 she had two crews and a day job she was doing on her lunch break.
Last year Heartland Insulation passed $1.1M in sales. She quit the bank in March.
Why she switched
She was running the business from her phone's notes app and a spreadsheet. As a former lender, she wanted to see the numbers properly.
Now she quotes attic and wall jobs from templates with Good, Better, Best R-value options, homeowners sign and pay the deposit, and lead sources are tracked so she knows which ads actually book work.
“I spent six years approving other people's business loans. I wanted to see mine the same way.”
What changed at work
She cut two ad sources that were not booking anything and put the money into yard signs, which were.
Her crews see their jobs on one calendar, and invoices get paid online the day the job finishes.
What changed at home
She and her partner bought their first house this summer. She insulated the attic herself, obviously.
Weekends are hers again, mostly.
“Weekends in attics paid for this. Now my weekends are mine.”
What Kristy runs on Revcore
What it replaced
- A notes app and a spreadsheet
- Ads nobody measured
- Invoices by email
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Composite story based on early-access usage. Names, companies, and photos are illustrative, not individual customers; outcomes vary.
