The former door-knocker who built the sales company he wished he'd worked for.
Trent spent six years as a canvasser. When he started North Star, he promised his reps two things: good leads and tools that don't make them look bad at the table.
- Who
- Trent Rasmussen, Owner
- Company
- North Star Siding & Gutters
- Trade
- Siding and gutters
- Where
- Minneapolis, MN
- Size
- $11M a year
- Team
- 9 install crews, 12 sales reps
- 12 reps
- presenting the same way, with the same options
- Close rate
- tracked by rep and by lead source
- Deposits
- collected at signing, not at install
Six years on the doors
Trent knocked doors for three different exterior companies after college. He was good at it. What frustrated him was showing up to a kitchen table with a photocopied price sheet and a pen that didn't work.
He started North Star Siding & Gutters in 2017 and promised his reps that would never be them. It grew to $11M with twelve reps and nine install crews.
Why he switched
Every rep was pitching differently, pricing differently, and discounting differently. Trent could not tell which reps were winning and which were giving margin away.
Now every rep presents from the same deck, walks through the same Good, Better, Best packages, and the homeowner signs and pays the deposit before the rep leaves. Close rate is tracked by rep and by lead source.
“I spent six years at kitchen tables with a photocopied price sheet. My reps will never do that.”
What changed at work
New reps ramp faster because the presentation teaches the pitch. Trent spends his Tuesdays riding along instead of reviewing paper contracts.
Install crews get the job with the signed selections and photos attached, so the wrong color never shows up on a trailer again.
What changed at home
Trent and his wife, Kelsey, have a four-year-old and a newborn. Minnesota winters used to be his catch-up season for paperwork.
This winter he took three weeks off when the baby came. The company booked spring the whole time.
“I took three weeks off when the baby came. Spring booked itself.”
What Trent runs on Revcore
What it replaced
- Photocopied price sheets
- Every rep discounting differently
- Paper contracts reviewed on Tuesdays
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Composite story based on early-access usage. Names, companies, and photos are illustrative, not individual customers; outcomes vary.
