Housecall Pro vs Markate
Housecall Pro is field service software for home service trades such as HVAC, plumbing, electrical, and cleaning, with scheduling, estimates, invoicing, payments, online booking, and review tools. Markate is a low-cost CRM and job management app for small home service businesses such as cleaning, pressure washing, landscaping, handyman, and painting. Below, they are compared on price, features, and fit from each vendor’s own pages, last checked September 24, 2026.
At a glance
| Housecall Pro | Markate | Revcore Pro | |
|---|---|---|---|
| What it is | Field service management for home service businesses | CRM and job management for small home service businesses | All-in-one platform for contractors who sell in the home |
| Starting price | $59/mo, 1 user included | $49.95/mo, owner account; employees are $5/mo each | $249/mo, 3 full seats, free field crew seats |
| Pricing model | Three tiered plans billed monthly or annually, with users included per plan and paid add-ons | One base plan plus $5/mo per employee, with paid add-ons | Flat plans with full seats included; field crew seats free |
| Extra users | $35/mo per additional user on MAX; extra-user pricing for Basic and Essentials is not published on the pricing page | $5/mo per employee | $49/mo per extra full seat; free field crew seats |
| Free trial | 14 days with full access to MAX features, no credit card required | 14 days with full access, no credit card required | 14 days of Scale, no credit card |
| Mobile app | Free iOS and Android app on every plan, available in English and Spanish, with offline viewing | iOS and Android apps plus a web app; the app works offline and syncs when back online | Runs on phone and tablet, including in-home presentations on iPad |
Feature by feature
Where each tool is strong, where it relies on add-ons, and where it stops.
| Capability | Housecall Pro | Markate | Revcore Pro |
|---|---|---|---|
| Lead capture | Online booking from Google or your website on every plan, plus a Pipeline add-on and lead integrations like Thumbtack, Angi, and Yelp | Leads pipeline and follow-up tracking included; a website lead capture form and online booking are $10/mo add-ons each | Embeddable lead forms and booking widgets with automatic text and email follow-up |
| CRM | Customer management with job history, chat, and automated follow-ups | Customer management, customer groups, notes, and service history included | CRM, pipeline, and job tracking on every plan |
| Estimates and quoting | Estimates with templates, e-signature, price book, and change orders on every plan; flat-rate pricing from Essentials | Estimates with automated follow-ups, change orders, and virtual estimates over video; Kate AI Estimator builds estimates from photos | Unlimited estimates on every plan, with material and add-on catalogs |
| Good / Better / Best quoting | Good, better, best options through the sales proposal tool, included on MAX | Estimates support standard, option, and package layouts | Native Good / Better / Best quoting on Pro and Scale |
| In-home sales presentation | Sales proposal tool with images and side-by-side options for presenting on site; included on MAX, sold separately below it | No interactive presentation listed; branded AI proposal templates are a $10/mo add-on | Interactive in-home sales presentation built into the job, on Pro and Scale |
| Two-way texting | Available on all plans once text messaging registration is approved; replies land in the customer inbox | SMS and email notifications included; two-way SMS needs the $10/mo business phone number add-on | Included on every plan: 250, 750, or 2,500 two-way texts a month by plan |
| Scheduling and dispatch | Scheduling and dispatch on every plan; routes and employee GPS from Essentials; route optimization on MAX | Drag and drop calendar, dispatching, bulk rescheduling, time tracking, and live location tracking | Crew scheduling and dispatch on every plan; route optimization, a live crew map, and GPS timesheets on Pro and Scale |
| Job tracking and photos | Job tracking on every plan; photo reports with annotations and checklist automations from Essentials | Jobs pipeline, checklists, job photos, e-signatures, and offline app use; CompanyCam integration is a $10/mo add-on | Job tracking with photo documentation and markup |
| Homeowner / client portal | Branded customer portal to view and pay invoices, store cards, and book or reschedule | Branded customer portal is a $10/mo add-on for unlimited customers | Homeowner project portal on every plan; white-label portal on Scale |
| Invoicing and payments | Invoicing and payments on every plan, cards from 2.59%, 1% bank payments, and consumer financing through Wisetack | Progressive and recurring invoices, tips, and card and ACH payments through Square, with PayPal as an alternate; fees set by the provider; Wisetack financing | Invoicing with deposits; 3.65% + 30¢ cards, ACH at 0.8% (capped at $5) plus a 0.75% platform fee, instant payouts for 1.5%. Homeowner financing coming soon |
| Service agreements | Recurring service plans included on MAX | Recurring work orders and recurring invoices; no dedicated maintenance plan module listed | Recurring service agreements with automatic renewal reminders on Pro and Scale |
| Reporting | Job costing on every plan and a real-time reporting module; plan-by-plan report limits are not listed on the pricing page | Metrics dashboard, profit and loss, sales tax, lead conversions, sales leaderboard, and payroll reports | Dashboards and a pipeline report on every plan; job costing, profitability, pipeline, and revenue reports on Pro and Scale |
| Integrations and API | QuickBooks, Google Local Services, Thumbtack, and more; Zapier and open API on MAX | QuickBooks Online and Google Calendar included; Zapier $10/mo; API and developer access $50/mo | QuickBooks Online sync on every plan; two-way sync with class and location job costing, REST API, signed webhooks, and AI (MCP) access on Scale |
| Pricing model | Three plans with 1, 5, or 8 users included; $35/mo per extra user on MAX; paid add-ons | $49.95/mo base ($39.95/mo yearly) plus $5/mo per employee, with many $10/mo add-ons | Flat plans with 3, 7, or 15 full seats ($207 to $999/mo billed annually) and unlimited free field crew seats, extra full seats $49/mo |
- Built in
- Partial, add-on, or gated to a higher tier
- Not offered
Housecall Pro pricing, plan by plan
The pricing page showed introductory offers: Basic and Essentials at $26/mo for the first month, and MAX at $99/mo for 3 months when booked through a demo. Add-ons such as CSR AI, Pipeline, Voice, Websites, Payroll, and the sales proposal tool (below MAX) are sold separately; their prices are not listed. Card processing starts at 2.59%, and bank payments are 1%.
Basic
$59/mo
Billed annually; $79/mo billed monthly
Users: 1 user included
- Online booking, scheduling, and dispatch
- Estimates, invoicing, payments, and consumer financing
- Price book and job costing
- Review management
Essentials
$149/mo
Billed annually; $189/mo billed monthly
Users: 5 users included
- Everything in Basic
- Routes, flat-rate pricing, and checklist automations
- Photo reports with annotations and employee GPS tracking
- Commissions and QuickBooks Online sync
MAX
$299/mo
Billed annually; $329/mo billed monthly. Sold through Book Demo
Users: 8 users included, $35/mo per additional user
- Everything in Essentials
- Sales proposal tool (listed as a $40/mo value) and recurring service plans
- Route optimization and open API access
- Dedicated onboarding specialist and escalated phone support
- Pricing model
- Three tiered plans billed monthly or annually, with users included per plan and paid add-ons
- Extra users
- $35/mo per additional user on MAX; extra-user pricing for Basic and Essentials is not published on the pricing page
- Setup or onboarding
- None listed. A dedicated onboarding specialist is included on MAX
- Contract
- No long-term contract required; cancel anytime
- Free trial
- 14 days with full access to MAX features, no credit card required
Source: Housecall Pro pricing page, checked September 24, 2026.
Markate pricing, plan by plan
Paid add-ons listed on the pricing page include online booking, a website lead form, a branded customer portal, AI proposal templates, CompanyCam, Zapier, a business phone number, call forwarding, review requests, deals and promotions, and NiceJob and ResponsiBid integrations (each $10/mo); API access ($50/mo); Kate AI receptionist ($1 per call); SMS drip campaigns (10 cents a text); SMS blasts ($10 setup plus 5 cents a segment); and postcards ($1.10 each). Payment processing fees are set by Square or PayPal.
Owner Operator
$49.95/mo
Month to month. $39.95/mo billed yearly ($479.40 in one payment)
Users: Owner account; employees are $5/mo each
- Leads pipeline, customer management, estimates with option and package layouts, and automated follow-ups
- Scheduling and dispatch, drag and drop calendar, job costing, checklists, and job photos
- Invoicing, online payments through Square, Wisetack financing, and QuickBooks Online sync
- Expense tracking, payroll reports, and a metrics dashboard
- Free data migration and US-based support
Team
$5.00 per employee/mo
Added to the base price of $49.95/mo, or $39.95/mo billed yearly
Users: Add employees as needed; only active employees are billed
- Employee access to the Markate app
- Roles and access levels, time tracking, and location tracking
- In-app team chat and job assignment notifications
- Payroll reports and QuickBooks Payroll sync
- Pricing model
- One base plan plus $5/mo per employee, with paid add-ons
- Extra users
- $5/mo per employee
- Setup or onboarding
- None listed. Data migration is listed as a free service, completed in 1 to 3 business days
- Contract
- No contract. Month to month, or save 20% by paying yearly; add-ons on yearly plans are billed yearly
- Free trial
- 14 days with full access, no credit card required
Source: Markate pricing page, checked September 29, 2026.
What it costs for your crew
Estimated monthly cost from each vendor's published pricing, before taxes, payment processing, and promotions.
| Crew size | Revcore Pro | Housecall Pro | Markate |
|---|---|---|---|
| 3-person crew | $249/moStarter plan | $189/mo ($149/mo billed annually) | $69.95/mo ($59.95/mo billed yearly) |
| 7-person crew | $599/moPro plan | $329/mo ($299/mo billed annually) | $89.95/mo ($79.95/mo billed yearly) |
| 15-person crew | $1,199/moScale plan | $574/mo ($544/mo billed annually) | $129.95/mo ($119.95/mo billed yearly) |
Revcore Pro: the plan sized to the team (Starter for 3, Pro for 7, Scale for 15), billed monthly. Field crew seats are free on every plan, so no extra seats are needed. Annual billing is lower.
Housecall Pro: Monthly billing shown first, annual in brackets, at list price without introductory offers. 3 people fit Essentials (5 users included). 7 people use MAX (8 users included) because Essentials extra-user pricing is not published. 15 people use MAX plus 7 extra users at $35/mo each. Excludes add-ons and card processing.
Markate: Base plan plus $5/mo for each employee, assuming the owner is covered by the base plan (so 2, 6, and 14 employees), plus the $10/mo business phone number add-on Markate lists for two-way texting. Month-to-month price shown first, yearly in brackets. Excludes other add-ons, per-text marketing charges, and payment processing.
Which one fits your business
Housecall Pro
Housecall Pro is a good fit for
- Service-call heavy HVAC, plumbing, electrical, and cleaning businesses
- Teams that want online booking, review management, and consumer financing from the start
- Owners who want an established app with live phone and chat support
It is a weaker fit for
- Contractors who want a full interactive in-home presentation without moving to the top plan
- Teams of 9 or more who want to avoid per-user fees (MAX adds $35/mo per user past 8)
- Buyers who want the top plan without a sales demo (MAX is sold through Book Demo)
What Housecall Pro does well
- Two-way texting on all plans
- Consumer financing through Wisetack on every plan
- Strong customer-facing tools: online booking, a customer portal, and review management
- A good, better, best sales proposal tool for presenting options on site (on MAX)
- Large user base and a mature iOS and Android app in English and Spanish
Where it falls short
- The sales proposal tool, service plans, Zapier, and open API are included only on MAX
- MAX is sold through a demo rather than self-serve checkout
- $35/mo per user past the 8 included on MAX
- Many growth tools (CSR AI, Pipeline, Voice, Websites) are separate add-ons with prices not listed publicly
Markate
Markate is a good fit for
- Owner operators and small crews that want a low monthly price
- Recurring residential services like cleaning, pressure washing, window cleaning, and lawn care
- Businesses that want built-in marketing extras such as SMS blasts, postcards, and ringless voicemail
It is a weaker fit for
- Contractors who close larger jobs at the kitchen table and need a sales presentation
- Teams that want texting, booking, and a branded portal included without stacking add-ons
- Buyers who want support outside weekday business hours
What Markate does well
- Very low entry price: $39.95/mo billed yearly, and $5/mo per employee
- Free data migration and a 14-day trial with no credit card
- Estimates with option and package layouts, change orders, and automated follow-ups included
- Built-in marketing extras such as SMS and email blasts, postcards, and ringless voicemail, priced per use
- Wisetack consumer financing and QuickBooks Online sync
Where it falls short
- Many common features are $10/mo add-ons, so the real bill depends on what you turn on
- Two-way texting needs a paid business phone number add-on
- No interactive in-home presentation
- Payments depend on Square or PayPal rather than a built-in processor
- Live support hours are limited to weekday business hours
Or skip the tradeoff between Housecall Pro and Markate
Revcore Pro runs lead capture, estimates with good, better, best options, in-home presentations, scheduling, job tracking, invoicing, and payments in one login, with two-way texting and unlimited free field crew seats on every plan.
Housecall Pro vs Markate, common questions
What is the difference between Housecall Pro and Markate?
Housecall Pro is field service management for home service businesses. Markate is CRM and job management for small home service businesses. Housecall Pro is a strong, consumer-friendly service platform with texting and consumer financing on every plan, while Revcore puts an interactive in-home presentation and Good / Better / Best quoting in a self-serve plan with field crew seats free. Markate is one of the cheapest ways for a small service crew to get scheduling, invoicing, and marketing tools, while Revcore costs more but includes two-way texting, the homeowner portal, and an interactive in-home presentation in its plans instead of selling them as add-ons.
How much do Housecall Pro and Markate cost?
Housecall Pro plans start at $59/mo (three tiered plans billed monthly or annually, with users included per plan and paid add-ons). Markate plans start at $49.95/mo (one base plan plus $5/mo per employee, with paid add-ons). See the plan-by-plan tables above for what each tier includes.
Is there an alternative to both Housecall Pro and Markate?
Revcore Pro runs the whole job in one login, from lead capture and estimates to in-home presentations, scheduling, and payments, with two-way texting on every plan. Plans start at $249/mo with 3 full seats and unlimited free field crew seats, with a 14-day free trial of Scale.
Sources and method
Competitor facts come from each vendor’s public pages, checked on the date shown. Pricing changes often and is sometimes sales-quoted, so confirm on the vendor’s site before you buy. Revcore facts come from our pricing page. Product names are trademarks of their owners.
Housecall Pro, checked September 24, 2026
Markate, checked September 29, 2026
- Markate pricing, add-on prices, and pricing FAQ
- Markate integrations
- Markate Winning Sales AI Proposal (add-on FAQ)
- Markate customer portal (add-on FAQ)
- Markate get paid faster (payment processors)
- Markate convert and upsell (follow-ups and change orders)
- Markate organize customers (import and data migration)
- Markate Kate AI Estimator
- Markate our story
- Markate product update: customer exports
- Markate on the App Store
- Markate on Google Play
- Capterra: Markate reviews and pricing
