GoHighLevel vs Thryv
GoHighLevel (HighLevel) is an all-in-one marketing, CRM and automation platform built for agencies, with funnels, websites, forms, booking calendars, texting and calling, workflows, reputation management, estimates, invoices and payments. Thryv is small business software that combines a CRM, appointment scheduling, estimates, invoices, and payments (Business Center) with marketing tools for listings, reviews, social media, and websites. Below, they are compared on price, features, and fit from each vendor’s own pages, last checked September 24, 2026.
At a glance
| GoHighLevel | Thryv | Revcore Pro | |
|---|---|---|---|
| What it is | White-label marketing and CRM platform for agencies | Small business management and marketing software | All-in-one platform for contractors who sell in the home |
| Starting price | $97/mo, unlimited users and contacts | $185/mo, 5 users; additional users available, price not published | $249/mo, 3 full seats, free field crew seats |
| Pricing model | Flat monthly plans with unlimited users, plus usage-based charges and paid add-ons | Separate products: Business Center (operations) and tiered marketing plans, plus paid add-ons and services | Flat plans with full seats included; field crew seats free |
| Extra users | None; unlimited users on every plan | Not published. Business Center lists additional users as available | $49/mo per extra full seat; free field crew seats |
| Free trial | 14-day full-access free trial | The pricing page shows Start free trial on its marketing plans; the trial length is not stated. No trial is listed for Business Center | 14 days of Scale, no credit card |
| Mobile app | HighLevel and the gray-labeled LeadConnector apps for iOS and Android cover conversations (SMS, email, chat, social), calling, calendars, contacts, point of sale and estimates from templates. A fully white-labeled app is a $497 a month add-on. | Thryv apps on iOS and Android, including a Command Center app for texts, calls, email, and social messages and a ThryvPay app | Runs on phone and tablet, including in-home presentations on iPad |
Feature by feature
Where each tool is strong, where it relies on add-ons, and where it stops.
| Capability | GoHighLevel | Thryv | Revcore Pro |
|---|---|---|---|
| Lead capture | Native forms, surveys, funnels, websites, chat widget and ad and social integrations | Online booking, client portal actions, website widgets, and listings on 60+ directories; lead insights on marketing plans | Native lead forms, embeds, branching qualification surveys, websites and source tracking |
| Estimates and quoting | Native estimates with products, expiry dates and client accept or decline, which convert to invoices; proposals and contracts with e-signature in Documents and Contracts | Custom estimates with signature approval, deposits, and custom service and product packages | Unlimited estimates on every plan, with deposits collected at signing |
| In-home sales presentation | No dedicated in-home presentation tool; proposals are sent as documents for e-signature | No interactive presentation listed | Built-in interactive in-home presentation on Pro and Scale |
| Two-way texting | Native two-way SMS, calling, email, social and chat in one inbox, billed on usage | Text back and forth with customers through Command Center, a separate inbox product with a free tier; Business Center lists automated texts and email marketing | Two-way texting included on every plan (250, 750 or 2,500 texts a month by plan, then $0.03 a text) |
| Scheduling and dispatch | Booking calendars for appointments; no crew dispatch, routing or GPS time tracking | Multi-staff calendars, online booking, reminders, and Google and Outlook sync; crew dispatch, routing, and GPS are not listed | Crew scheduling and dispatch on every plan; route optimization, a live crew map, and GPS timesheets on Pro and Scale |
| Job tracking and photos | No job records, crew assignment or jobsite photo logs; HighLevel connects to Jobber for field work | Documents, files, and photos stored on client records; job records and field execution are not listed | Native job tracking with photos, crew and field execution on every plan |
| Invoicing and payments | Native invoices, estimates to invoices, payment links and mobile point of sale, through connected payment processors | Invoices, payment links, deposits, recurring installments, and automatic reminders; ThryvPay at 2.9% + $0.30 online and 1% ACH (max $9); Wisetack financing pending approval | Invoicing with card (3.65% + $0.30) and ACH at 0.8% (capped at $5) plus a 0.75% platform fee, with instant payouts for 1.5% |
| Integrations and API | App marketplace with Jobber, QuickBooks, PayPal, Zapier and Google Business Profile; API on Unlimited (basic) and Agency Pro (advanced) | QuickBooks Online, Xero, FreshBooks, Stripe, Square, PayPal, Zapier, Mailchimp, and Google Sheets, among others | QuickBooks Online sync on every plan (two-way, with class and location job costing, on Scale), Google Calendar sync, LeadConnector and HighLevel, Twilio, Plaid; REST API, signed webhooks and MCP on Scale |
- Built in
- Partial, add-on, or gated to a higher tier
- Not offered
GoHighLevel pricing, plan by plan
Usage-based charges apply for phone numbers, calls, SMS and AI features (Conversation AI, Voice AI, Reviews AI); LC Phone is priced at Twilio rates. Listed add-ons include AI Employee at $50 or $97 a month per sub-account, Premium Support at $500 a month, a White Label Mobile App at $497 a month and HIPAA compliance at $297 a month.
Starter
$97/mo
Monthly, or $970/yr billed annually
Users: Unlimited users and contacts
- 3 sub-accounts
- CRM and pipelines, booking calendars, payments and invoicing
- Workflow automation, website and funnel builder
- Online reputation management
Unlimited
$297/mo
Monthly, or $2,970/yr billed annually
Users: Unlimited users and contacts
- Unlimited sub-accounts
- Rebill phone and email at cost (no markup)
- Basic API access
Agency Pro
$497/mo
Monthly, or $4,970/yr billed annually
Users: Unlimited users and contacts
- Unlimited sub-accounts
- SaaS Mode to sell subscriptions and automated sub-account creation
- Rebill phone and email with markup
- User and agent reporting, advanced API access
Enterprise
Quote required
Users: Not stated
- Dedicated customer success manager and premium support
- White label mobile app and HIPAA compliance included
- Quarterly business reviews and enterprise reporting
- Pricing model
- Flat monthly plans with unlimited users, plus usage-based charges and paid add-ons
- Extra users
- None; unlimited users on every plan
- Contract
- No long-term contracts, per the pricing page
- Free trial
- 14-day full-access free trial
Source: GoHighLevel pricing page, checked September 24, 2026.
Thryv pricing, plan by plan
Thryv Command Center, its shared inbox for email, SMS, social, phone, video, and webchat, has a free tier for up to three users; Thryv announced its paid Plus and Professional tiers in 2023 at $20 and $30 per user per month. ThryvPay processing is 2.9% + $0.30 for card-not-present, 2.6% + $0.30 card present, and 1% for ACH (minimum $1, maximum $9). Consumer financing through Wisetack is available pending approval. Thryv Boosts are done-for-you marketing services added to Signature and Custom plans.
Business Center
$185/mo
Monthly; one-time $250 onboarding fee
Users: 5 users; additional users available, price not published
- CRM, calendar and appointments, online booking, and Reserve with Google
- Estimates with signature approval and deposits, invoices, and payment processing
- Secure client portal, documents and files, and the Reporting Center
- 15,000 email marketing messages and 5 Thryv Signatures a month
Starter
$99/mo
Monthly; annual billing saves 15%
Users: 1 user
- Digital marketing score and AI website builder (build only)
- Listings on 60+ directories and AI review management
- Trackable phone numbers and digital performance insights
- 24/7 chat support
Signature
$399/mo
Monthly; annual billing saves 15%
Users: 5 users
- Everything in Starter
- Social media management for 5 profiles and a social post calendar
- Professionally designed website, competitor ranking, AI lead insights, and heat mapping
- 24/7 phone and email support; dedicated customer success manager optional in year one
Custom
Quote required
Users: Not stated
- Everything in Signature
- Custom Boosts suite
- Done-for-you Ads, Brand, Search, and Social Boosts
- Pricing model
- Separate products: Business Center (operations) and tiered marketing plans, plus paid add-ons and services
- Extra users
- Not published. Business Center lists additional users as available
- Setup or onboarding
- $250 one-time onboarding fee for Business Center
- Contract
- Not published on the US pricing or Business Center pages
- Free trial
- The pricing page shows Start free trial on its marketing plans; the trial length is not stated. No trial is listed for Business Center
Source: Thryv pricing page, checked September 29, 2026.
What it costs for your crew
Estimated monthly cost from each vendor's published pricing, before taxes, payment processing, and promotions.
| Crew size | Revcore Pro | GoHighLevel | Thryv |
|---|---|---|---|
| 3-person crew | $249/moStarter plan | $97/mo plus usage | $185/mo plus $250 one time |
| 7-person crew | $599/moPro plan | $97/mo plus usage | $185/mo plus 2 extra users (price not published) |
| 15-person crew | $1,199/moScale plan | $97/mo plus usage | $185/mo plus 10 extra users (price not published) |
Revcore Pro: the plan sized to the team (Starter for 3, Pro for 7, Scale for 15), billed monthly. Field crew seats are free on every plan, so no extra seats are needed. Annual billing is lower.
GoHighLevel: One contractor on the Starter plan (unlimited users, monthly billing). Phone, SMS and AI usage are extra and depend on volume. HighLevel does not include crew scheduling or job tracking, so a separate field service tool would add to this cost.
Thryv: Business Center only, which includes 5 users, plus its one-time $250 onboarding fee. Thryv lists extra users as available but does not publish their price, so the 7 and 15 person totals cannot be completed. Excludes marketing plans, paid Command Center tiers, and ThryvPay processing fees. Business Center does not list crew dispatch or job tracking.
Which one fits your business
GoHighLevel
GoHighLevel is a good fit for
- Marketing agencies reselling software to clients in many different industries
- Businesses whose main need is funnels, landing pages, forms, booking and automated follow-up
- Agencies that want unlimited sub-accounts, SaaS Mode resale and snapshot templates
- Teams that want unlimited users on one flat subscription
It is a weaker fit for
- Contractors who need crew scheduling, dispatch, job tracking and jobsite photos in the same system
- Sales teams that want a built-in in-home presentation with side-by-side Good / Better / Best packages
- Owners who want predictable all-in texting costs rather than usage billing
What GoHighLevel does well
- Deep marketing toolkit: funnels, websites, forms, surveys, workflows and reputation management in one subscription
- Unlimited users and contacts on every plan
- White-label resale for agencies, with unlimited sub-accounts and SaaS Mode on Agency Pro
- Estimates, documents with e-signature, invoices and payments are built in
- Snapshot templates and a large community make it fast for agencies to launch new clients
Where it falls short
- No crew scheduling, dispatch, job tracking or jobsite photo logs; field work runs in a separate tool such as Jobber
- No change order workflow or job costing
- No dedicated in-home presentation or side-by-side Good / Better / Best package format
- Phone, SMS, email and AI usage are billed on top of the subscription
- Built for agencies across every vertical, so a single contractor has a lot to configure
Thryv
Thryv is a good fit for
- Appointment-based local businesses that want a CRM, online booking, invoicing, and payments in one app
- Owners who want listings, review management, and social posting handled in the same vendor
- Businesses that want done-for-you marketing services (Thryv Boosts) on top of software
It is a weaker fit for
- Contractors who need crew dispatch, job tracking, and field execution
- Crews that close larger jobs in the home with a presentation or tiered options
- Buyers who want every price, including extra users, published up front
What Thryv does well
- Marketing, listings, reviews, and social tools from the same vendor
- CRM, online booking, client portal, estimates, invoices, and payments in Business Center
- Business Center includes 5 users
- Free Command Center inbox that pulls email, SMS, social, and webchat into one thread
- Consumer financing through Wisetack, pending approval
Where it falls short
- No crew dispatch, routing, or job tracking listed for field work
- No interactive in-home presentation or Good / Better / Best quoting
- $250 onboarding fee for Business Center
- Extra user pricing and contract terms are not published
- Two-way texting lives in a separate product rather than in Business Center
Or skip the tradeoff between GoHighLevel and Thryv
Revcore Pro runs lead capture, estimates with good, better, best options, in-home presentations, scheduling, job tracking, invoicing, and payments in one login, with two-way texting and unlimited free field crew seats on every plan.
GoHighLevel vs Thryv, common questions
What is the difference between GoHighLevel and Thryv?
GoHighLevel is white-label marketing and CRM platform for agencies. Thryv is small business management and marketing software. GoHighLevel is the stronger pick for agencies that white-label marketing software across many industries, while Revcore fits contractors (and agencies serving them) who want lead capture plus Good / Better / Best estimating, an in-home presentation, crew scheduling, job tracking and payments in one system. Thryv is a broad small business suite that leans on marketing, listings, and reviews, while Revcore is built to run contractor jobs, with crew dispatch, job tracking, an interactive in-home presentation, Good / Better / Best quoting, and two-way texting included on every plan.
How much do GoHighLevel and Thryv cost?
GoHighLevel plans start at $97/mo (flat monthly plans with unlimited users, plus usage-based charges and paid add-ons). Thryv plans start at $185/mo (separate products: business center (operations) and tiered marketing plans, plus paid add-ons and services). See the plan-by-plan tables above for what each tier includes.
Is there an alternative to both GoHighLevel and Thryv?
Revcore Pro runs the whole job in one login, from lead capture and estimates to in-home presentations, scheduling, and payments, with two-way texting on every plan. Plans start at $249/mo with 3 full seats and unlimited free field crew seats, with a 14-day free trial of Scale.
Thryv vs GoHighLevel: what is the difference?
Both are marketing-led platforms. Thryv pairs its Business Center software with listings, reviews, and done-for-you marketing services, while GoHighLevel focuses on funnels, automation, and agency resale. Neither lists crew dispatch or job tracking.
Sources and method
Competitor facts come from each vendor’s public pages, checked on the date shown. Pricing changes often and is sometimes sales-quoted, so confirm on the vendor’s site before you buy. Revcore facts come from our pricing page. Product names are trademarks of their owners.
GoHighLevel, checked September 24, 2026
- HighLevel pricing (plans, add-ons, usage, trial)
- HighLevel help: create and send estimates
- HighLevel help: invoices and estimates folder
- HighLevel help: Documents and Contracts
- HighLevel help: quotes with optional items in Documents and Contracts
- HighLevel help: Jobber integration
- HighLevel and Jobber native integration announcement (Sept 19, 2025)
- HighLevel help: Unified Client Portal
- HighLevel help: Mobile apps overview
- HighLevel help: LC Phone pricing and billing
- HighLevel help: QuickBooks integration
- HighLevel help: connect a payment processor
- HighLevel help: connect a sub-account to Zapier
- HighLevel help: Google Business Profile integration
- CB Insights: HighLevel company profile (founded, HQ)
Thryv, checked September 29, 2026
- Thryv pricing (marketing plans)
- Thryv Business Center and pricing
- Thryv Help Center: Thryv Products at a glance (US)
- Thryv FAQs (Command Center and Business Center)
- Thryv news: Forever-free Thryv Command Center (Nov 2023)
- Thryv text automation
- Thryv Command Center on the Apple App Store
- Thryv Help Center: How to export your client list
- Thryv Help Center: How do I import my client list
