Chapter 01
The challenge
Johnson Remodeling was juggling five different software tools: ServiceTitan for CRM, CompanyCam for photos, Ingage for presentations, QuickBooks for invoicing, and GoHighLevel for follow-ups. Each tool had its own login, its own data silo, and its own monthly bill. Marcus spent hours every week just trying to keep information synced between systems. Worse, leads were falling through the cracks because no one tool gave the team a complete picture of where each deal stood. The tech stack cost $1,900/mo and the close rate had plateaued at 32%.