Good / Better / Best — monthly payment display

Roofing and exterior contractors close 18% to 24% more deals when financing is presented inline on the proposal versus mentioned as an afterthought. The reason is purchase friction: a homeowner staring at $14,400 makes a different decision than the same homeowner staring at "$208/mo, 84 months at 7.49% APR." We rebuilt the Good / Better / Best builder to surface the monthly figure at every tier by default, computed against the contractor’s configured default term and rate.

The full soft-pull financing application is partner-pending and lands post-launch. The contractor experience right now is local — the monthly figures display inline on the proposal and on the homeowner’s emailed PDF, but there’s no live "apply now" button until the integration goes live. When it does, the apply button replaces the current "Talk to financing" affordance with a single soft-pull form embedded inline.